Digital business card SaaS platform launched in Sri Lanka, achieving 10% month-over-month user growth with tiered subscriptions, QR code sharing, and OnePay.lk payment integration.
Role
Digibizcard was founded by a Sri Lankan entrepreneur with a straightforward premise: physical business cards are wasteful, easily lost, and impossible to update. The solution was a digital business card platform built specifically for the Sri Lankan market, where professionals could design their cards once, share them instantly via QR code or direct message, and update their details without reprinting anything.
The product needed to work as a proper SaaS: tiered pricing, feature gating, secure accounts, and payment processing that complied with Sri Lankan financial regulations. It also had to be accessible to users with varying levels of technical confidence, since broad market adoption depended on the platform being usable by anyone, not just tech-savvy early adopters.
Cenciss handled UI/UX design and full-stack development from concept to launch.
Card creation had to be genuinely intuitive. The target market included professionals who had never used a design tool. The card builder needed to offer real customization, images, text, contact details, social media links, without exposing the complexity that typically comes with it. A confusing interface would kill adoption before the product had a chance to prove its value.
The tiered pricing structure added meaningful product complexity. Four tiers, Free, Professional, Business, and Enterprise, each with distinct feature sets including unlimited cards, advanced contact syncing, branded media elements, user management, and SSO. Feature gating had to be enforced correctly at both the front-end and back-end to ensure users on lower tiers could not access paid features.
Payment integration was non-trivial due to Sri Lankan financial regulations. Standard global gateways were not appropriate for the market. OnePay.lk was the right fit but required custom integration work to connect cleanly with the platform's subscription and feature management logic.
QR code sharing was a core feature and a first impression for anyone receiving a digital card. The generated codes had to be reliable, properly linked to the correct card profile, and rendered cleanly across different display environments.
Security required deliberate attention for a platform storing professional and company contact information. Route-level middleware protection and defenses against script injection attacks were implemented to safeguard user data.
The platform was built on Node.js and Express.js for the back end, MongoDB for flexible data storage across user accounts and card designs, and EJS for server-side templating and dynamic content rendering.
The card builder was designed around a template-first approach. Users selected a template, then customized it with their details through a straightforward interface, keeping creative decisions simple while still allowing meaningful personalization. Free accounts received two cards as an introductory offer, giving new users enough to evaluate the platform before committing to a paid tier.
Subscription tiers were implemented with server-side feature gating, ensuring plan limits were enforced at the API level and not just the UI. OnePay.lk was integrated for payment processing, handling subscription purchases in a way compliant with local financial requirements.
QR code generation used the npm qr package, producing codes linked directly to each card's public profile. Mailjet was integrated for the sharing layer, enabling users to send their digital card via email or SMS directly from the platform. Security hardening was applied across routes with middleware protections and input sanitization to guard against common web vulnerabilities.
Digibizcard launched in Sri Lanka and generated strong early demand, with a surge of signups in the initial period validating the market need. The platform sustained a consistent 10% month-over-month user growth rate, demonstrating both product-market fit and the effectiveness of the onboarding experience.
The QR code and multi-channel sharing features became the primary drivers of organic growth, as every shared card acted as a discovery touchpoint for new potential users. The tiered subscription model converted a meaningful portion of free users to paid plans as they hit feature limits and recognized the product's value.
Digibizcard established itself as a viable digital alternative to physical business cards in the Sri Lankan professional market, with a platform architecture designed to scale as the user base continued to grow.
Tech Stack
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